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DBX

Updates and insights from 30 years in tech

I'm DB. 30yrs in media tech. IT to dev to tech-exec → sign up for free updates and insights covering digital strategy, product development and tech career coaching.

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Fluid and Solid

Dean Burge DigitalJan 28, 2024 Fluid and Solid G'day! Welcome back to DB Digital, briefly covering Digital Strategy, Product Development and Personal Improvement. Digital Strategy ➔ Fluid and Solid A digital strategy serves as an essential guide. It provides a clear direction to navigate through technology changes and consumer behaviours. A well-defined strategy ensures adaptability and aligns business goals with audience needs. However, the digital strategy also shouldn't need to change...

about 1 month ago • 2 min read
brown tree

Dean Burge DigitalJan 16, 2024 Sell the problem G'day! Welcome back to DB Digital, briefly covering Digital Strategy, Product Development and Personal Improvement. This edition is about a powerful concept; sell the problem. It's a perspective shift that can make a significant impact. Digital Strategy ➔ Sell the problem Often, businesses focus on showcasing their product or service features, forgetting that customers are more interested in solutions to their problems. A successful digital...

about 2 months ago • 1 min read
person holding jar

Dean Burge DigitalJan 10, 2024 Start now, don't delay G'day! Welcome back to DB Digital. Briefly covering Digital Strategy, Product Development and Personal Improvement. Digital Strategy ➔ Start now, don’t delay You don’t need to have a strategy kick-off aligned to a calendar milestone. I’m not saying no to deadlines, deadlines are important. But we don’t need to delay starting to align to a date like New Year's Day. If you missed January 1, it's ok. You can still start. Start now, don't...

about 2 months ago • 1 min read
a man and woman sitting on a couch with their laptops

Dean Burge DigitalDec 28, 2023 Business benefit first. G'day! Welcome back to DB Digital. Briefly covering Digital Strategy, Product Development and Personal Improvement. Digital Strategy ➔ Business benefit first. Still today, some business are daunted by digital strategy; targeted audience engagement, search engine visibility, building brand authority, and the dreaded digital transformation. Take a softer approach for tentative businesses. An alternative approach is to start with business...

2 months ago • 1 min read
person writing on white paper

Dec 20, 2023 Use writing to develop clarity in your thoughts. G'day! Welcome back to DB Digital. Re-launching this newsletter has been a goal of mine. I am happy to squeeze it in just time time before the end of the year. Let's dive in; Digital Strategy ➔ The first tenant of my Simple Digital Strategy is to publish content. However, even if you do not intend to publish, writing is a valuable excercise. Use writing to develop clarity in your thoughts. You can use writing to hone in on an idea,...

3 months ago • 1 min read
Publish Content.

Publish content. You already know about your field of expertise. So write about that. ↓ I promote a Simple Digital Strategy. Refined over decades of working in technology in media, publishing and entertainment, I promote the key components that every business can achieve through focus, discipline and commitment. The three critical components are; Publish content. Grow audience. Acquire customers. Simple! Every person and their doggo has a course to sell. The courses I'm referring to are...

3 months ago • 1 min read

The Art of Spotting Typos and 4 Tips for Better Proofreading ↓ I often say, “I notice other people’s tpyos but not my own.” I even have it as a pinned Tweet. I know I’m not alone, but why does this happen? I’ve had some thoughts on this, so I decided to do a deep dive to find out more. We’ve all been there: meticulously crafting an email, only to hit ‘send’ and immediately spot a glaring typo. Frustratingly, it seems easier to spot these errors in others’ work rather than our own. But why is...

3 months ago • 2 min read
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